Tricks of the trade

Basildon Council is leading the EU funded Go Trade project with 16 partners across southern UK and northern France.

The €5 million project aims to support the regeneration and rejuvenation of town centre markets as community hubs and tourist attractions driving up footfall and contributing to the new face of town centres.

Basildon Market has already benefited from the funding and has, from its new location and new stalls, been able to offer a series of events to attract new visitors and boost sales.

Market traders have also benefited from specialist advice and mentoring from retail experts in areas such as display, marketing and accounting. Young market traders have benefited from dedicated support and training. Future plans include further events and installing of wifi and a digital corner to enable market traders to use social media to market their offer and ‘Click and Collect’ service.



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